Good news! Monster Energy Supercross popularity and viewership is up 16% over last year, as is race attendance and digital / social media engagement. The racing this year has been as exciting, unexpected and dramatic as ever, so we hope this trend continues to rise throughout the rest of the season and going forward, too.
ELLENTON, FL – March 12, 2018 – Monster Energy AMA Supercross, an FIM World Championship, is proud to announce the sport is experiencing record growth across television viewership, live attendance and digital engagement.
At a time when traditional sports continue to face changes in viewing habits, the most competitive and highest-profile off-road motorcycle racing championship in the world is recording its highest viewership since FS1’s 2013 launch, with a 16-percent year-to-date increase over 2017. Specifically, the Anaheim 1 opener was up 18 percent and the Tampa race was the most-watched race this calendar year, with 434,000 viewers. Streaming of Supercross on the FOX Sports GO app is also up 68 percent from last year.
At the same time, live attendance is up year-over-year as the sport has entertained nearly half a million fans through the first nine rounds, with sellouts recorded at Anaheim 1 and 2 and near sellouts at San Diego and Oakland.
In its 44th season, Supercross continues to engage a powerful 18-34-year-old male audience across the @SupercrossLIVE social platforms of Facebook, Instagram, Twitter and Snapchat, which includes a total following of 4.5 million. Fans have interacted more than 32 million times since the beginning of the season, putting it above comparable live event brands and motorsports series.
In its second year, the Supercross Video Pass has aired in 133 countries around the globe, further expanding Supercross’ international audience to accommodate its growth. The top three countries tuning in are Canada, Australia and the United Kingdom.
The 2018 Supercross season introduced major format changes that redefined the sport for the first time in over two decades, including an all-new points system, the elimination of Semi qualifiers and the announcement of the Monster Energy Supercross Triple Crown, a three-city showdown to add an exciting twist, greater total race time and more star time in front of the fans.
Monster Energy Supercross Experiences Unprecedented Growth and Viewership in 2018 appeared first on Motorcycle.com News.
Monster Energy Supercross Experiences Unprecedented Growth and Viewership in 2018